How Affiliate Programs
Work by
Tom Harris
Simply put, affiliate programs, also called
associate programs, are arrangements in which an online merchant Web
site pays affiliate Web sites a commission to send them traffic. These
affiliate Web sites post links to the merchant site and are paid according
to a particular agreement. This agreement is usually based on the number of
people the affiliate sends to the merchant's site, or the number of people
they send who buy something or perform some other action. Some arrangements
pay according to the number of people who visit the page containing their
merchant site's banner advertisement. Basically, if a link on an affiliate
site brings the merchant site traffic or money, the merchant site pays the
affiliate site according to their agreement. Recruiting affiliates is an
excellent way to sell products online, but it can also be a cheap and
effective marketing strategy; it's a good way to get the word out about your
site... (Read full story in
http://money.howstuffworks.com/affiliate-program1.htm)
What is a Merchant Account?
A Merchant Account is an account a merchant, like yourself,
has with a bank in order to accept credit card orders from customers. Funds
are collected by a bank from credit card purchasers and disbursed to the
merchant. Once the merchant has a merchant account set up, the merchant can
accept credit card information from customers. A merchant account for online
use is typically referred to as a
MOTO
Discount Rate (Mail Order / Telephone Order) account. It is different in
terms and regulations from a standard merchant account due to the risk
involved since the merchant is not physically seeing either the customer or
the credit card, which increases the chances of fraud or charge backs...
(Read full story in
http://www.merchantinfoweb.com/merchant-account-intro.htm)
How ClickBank
Works
If you have a unique product or
service to sell, and it can be delivered over the Internet itself (via web
pages, files, or email) then ClickBank is for you. We sell thousands of the
web's most popular info-products every day. Our ordering system is fast, supports all means of payment, and only asks
customers for their name, card, and email address. Our 10,000 product
vendors know that ClickBank is the best way to complete a digital sale. ClickBank also has over 100,000 affiliates who know how to find customers
for your digital products. Affiliates love ClickBank because we make the
process of earning commissions completely fair and transparent. Leveraging
these affiliates can multiply your product sales by a factor of ten or
more... (Click here
for more info)
What Is
Pay Per Click?
Pay per click advertising on search engines allows you choose
keywords you would like your site to appear for when a search is performed.
You decide how much you are willing to pay each time a person clicks on the
search results. The more you are willing to pay per click, the higher your
site will appear in the results for the keywords you choose. There are
hundreds of pay per click search engines. Generally, the larger the pay per
click search engine, the more you will have to bid to get to the top for
your keywords. This is why it is worth investigating different search
engines to find what it would cost to bid on your keywords and how much
traffic they draw. The largest companies in the pay per click industry are
Overture and Google. Google is
not a pay per click search engine, but it does provide pay per click
advertising in text ad boxes to the right of search results it delivers. It
also delivers pay per click ads to other content sites... (Read full story
in
http://www.searchengineguide.com/payperclick.html)
What is Google AdWords? Is it Useful?
by
Nakul Goyal
Newbies might be wondering that what are ‘Ad Words’ and what are they used
for. The answer is that ad words are small advertisements that appear on the
right side of a search result page at Google, the mighty search engine,
which is used more than 150 million times per day to conduct searches offers
ad words advertisement at its site. You might have noticed that when you
searched at Google after the search term produced results small text links
appear at the right side of the search results page under the title
‘Sponsored links’. These are advertisements in the form of links no graphics
are included here. These sponsored links are part of the Google Ad Words
Select service. Google Ad Words is one simple and quick way to advertise.
Regardless of your budget, you can actually get your text ads appearing on
search result pages within minutes! You can also target your ad to a
specific language or country. Googles Ad Word Select program is one of its
recent offering in which the sponsor pays per click and not how many times
it is shown on the page... (Read full story in
http://www.articlealley.com/article_2603_7.html)
What Is Google AdSense?
Google AdSense is an advertising program that was launched in the middle of
2003 by Google, the popular search
engine. Google acts as an intermediary between a vast number of advertisers
and an equally impressive number of website owners. Advertisers sign up with
Google and create text ads that they would like to be displayed. Google
displays these ads on the results pages of searches that people conduct from
Google.com. The Google AdSense program allows these advertisements to show
up on pages all over the internet. To see some of the ads themselves, take a
look at the sidebar on this page. The webmaster simply places a special code
in their page and Google AdSense takes care of the rest. Perhaps the most
valuable aspect of the system is that robots (specialized computer programs
that scan internet pages) analyzes pages that ads will be placed on to
determine which ads are most relevant to the page's content... (Read full
story in
http://www.wisegeek.com/what-is-google-adsense.htm)
eBay Affiliate Program
The eBay Affiliate Program pays Internet publishers, Web masters, and other
online partners to drive new users to eBay. Affiliates promote eBay with
banners, text links, and other innovative tools, such as the Editor Kit and
the Flexible Destination Tool. In return, they receive commissions for
driving new users as well as bids and "Buy It Now" purchases. Affiliates
earn from $5.00 to $13.00 for each new active user and from $0.05 to $0.09
for each bid or "Buy It Now" transaction. Currently, the top 25 affiliates
in the program average above $100,000 in monthly commissions. Joining the
eBay Affiliate Program is free... (Read full story in
http://pages.ebay.com/help/sell/affiliate-program.html)
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